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bozke is born from the idea that objects can do more, and also be more.

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origin

there are questions born from obsessions.
and obsessions born from discomfort.
mine arose from the constant friction with something that didn’t fit.

not from a clear idea, but from a persistent discomfort.

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for years i was immersed in the tech industry.
everything seemed to point toward progress: sensors, automation, efficiency, control.
but behind the facade of “advancement” i found something that deeply unsettled me:
innovation had become an empty word, turned into ornament.
decisions were not guided by quality, nor by the real improvement of life or the environment.
they were guided by speed, by scale, the repetitive logic of growth at all costs.

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i saw how sustainability became a slogan.
how thousands of products were generated without reflection, without permanence.
i didn’t want to stay there.

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i began to question.
and the first thing that broke was the idea of functionality.

does functioning mean detecting? sensing? fulfilling specific requirements?
or is it to affect, to alter something deeper in whoever experiences a space?

i understood that the real turning point was not in measuring movement or gathering data.

it was not about provoking sensors, but about provoking our senses.

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automation is only one layer.

i had to shed the concept of functionality in technology,

because i wanted to alter how a person feels when inhabiting, to shape moods from the sensory origin of experience.

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light.
subtle, but absolutely decisive.
it made me rethink everything.
for as long as i can remember, i’ve obsessively cared for lighting in my spaces.

white light, warm, red, enveloping, focal, atmospheric, ……

it can make you feel calm, tense, in transit, …..

and it wasn’t enough with an app, generic leds or “smart” systems that only replicate patterns.

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i studied optics, colorimetry, neuronal perception.
i began to observe how light changes when it passes through specific matter and what that made me and others feel.
stained glass, translucent materials, textures that not only dye the light, but shape it and create curated illumination.
that’s when i understood that, if i wanted to alter moods, i had to design from curated illumination, not programmed.
built from matter, not from digital.

i didn’t begin solely from technology.
the path carried me; conscious, curious, uncomfortable, …
to ask questions that didn’t fit into codes or sensors.
to alter how a space is inhabited,
i had to alter how it is felt.
and to achieve it, algorithms weren’t enough.
i needed the methods of design,
the depth of art,
and the awareness of science.
to integrate them as foundations and create from them.

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questions emerged,
if this artifact occupies space, why not allow it to contain it as well?

to contain plants, objects, memories or emptiness.
why not leave it to the interpretation of the person without imposing a use?

that’s when i saw the significance of this use and thought:
if an artifact generates light, can that light be taken advantage of even more?

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to take advantage of.
not as a synonym for exploitation.
but as a synonym for resonance.
to take advantage of what already exists, without inventing an excuse to exist.
to take advantage of that light already present, to give it another dimension.

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i coated the steel body with photocatalytic nanotechnology.
a membrane capable of transforming light into purification.
light that not only illuminates, but cleanses.
that reduces pollutants, allergens, bacteria, viruses, harmful particles.

it wasn’t about adding functions.
it was about understanding that each layer has meaning if born from the previous one.

if there is an invisible flow between matter, intention and experience.

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the artifacts of bozke don’t seek to amaze by their complexity.
they seek to amplify your senses.
from the most tangible, to the most atmospheric.

and all of this, without ceasing to be conscious.
with traceable materials, with fair processes, with a logic of permanence.

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it’s not about “making product”.
it’s about creating relationships with what we inhabit.

functionality does not oppose art, design, science or technology.
it amplifies when it allows itself to be traversed by them.

bozke is that intersection.
a studio where function is no longer measured by what it does,
but by what it provokes.

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raúl ambrízco

aka xaenyaa

an artifact should not be limited to a single function, a single meaning, or a single interpretation.

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